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At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the microphone and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.
XM Success Scale Digital Program Manager
Why We Have This Role
The XM Success Team is at the heart of Qualtrics. We partner with our customers throughout their experience journey and help them unlock the most value from our products and services. We understand our customers’ goals and, as trusted advisors, recommend solutions to the challenges they face. We are looking for scrappy and entrepreneurial individuals to join our group and have a huge impact on customer retention and maturity. We have ambitious members on this team, and are always looking for more amazing talent!
Qualtrics is seeking a Digital Program Manager to lead and manage digital adoption initiatives. If you are creative, a superb communicator and problem-solver, have the ability to build positive relationships and want to work at a fast-growing tech company, Qualtrics could be the place you’ve been dreaming about.
How You’ll Find Success
You will know you are doing an extraordinary job when you are able to think strategically and drive adoption and engagement across the company. You are analytical in your approach, have scary-good story-telling skills and can translate complex technology and business topics, trends, and opportunities into high-quality marketing events. You are a specialist when it comes to leading delivery of digital and in-person events and love bringing digital or in-person event ideas to life! You have experience leading live events, webinars and roundtables and love exploring creative ways to scale content live to a range of audiences.You have strong organizational skills, can juggle multiple priorities, and are a great communicator who empathizes with your audience. You are inventive in the face of challenges, you use your expertise to consult on best practices, and refuse to give up until our clients succeed. You are excited about innovating, developing and executing customer-facing initiatives as well as making recommendations on marketing plans.
How You’ll Grow
• Drive Customer Success by converting users globally in a client organization into Qualtrics champions
• Lead a global strategy, execution and feedback loop around live high scale digital and in-person events such as webinars, roundtables, discussion groups.
• Collaborate across the organization to leverage Growth marketing resources and be a thought-leader in creating a scalable engine to deliver programming at a high throughput
• Be hands-on while leading a ‘test and learn’ methodology to deliver on themes, content and messaging that match the needs of North America, Asia-Pacific and Japan and EMEA geographies.
• Lead the development and implementation of high-value assets to improve customer retention delivered via these events while building with a scale-first approach while also recognizing market needs.
• Partner closely with the global XM success leadership, growth product leaders, enablement leads, product marketing managers, and subject matter experts from across the company to deliver engaging content that helps accelerate adoption, retention, and expansion of customers
Things You’ll Do
• Lead with data and insights to design targeted event-focused campaigns to complement the customer-retention campaigns strategy and scale content across a variety of channels to improve active user engagement with specific customer segments and customize content depending on where they are in the life cycle
• Ideate and be a thought-leader to lead digital events to drive retention, and collaborate across internal teams to execute these plans by writing campaign briefs and overseeing their deployment
• Analyze event and program performance and report results to leadership
• Collaborate cross-functionally to improve overall customer experience leading to greater satisfaction and loyalty among our clients
• Motivate your clients to carry their love of Qualtrics to other organizations
What We’re Looking For On Your Resume
• Bachelor’s degree
• Minimum 2 years of hands-on experience in B2B Marketing & Demand Generation
• Customer Success experience a plus
• Basic proficiency with Marketo; Marketo Certification a plus!
• Intermediate to advanced proficiency with Salesforce.com
• Experience building and launching email and nurture programs to drive qualified leads to sales or customer renewals
• Technically capable, excellent communicator
What You Should Know About This Team
• We have a passion for solving customer challenges coupled with a commitment to customer experience and satisfaction
• We love to collaborate with teams across the organization while also being able to work independently and be a self-starter
• A passion for technology and the ability to properly explain technical tasks to non-technical stakeholders
Our Team’s Favorite Perks and Benefits
• Competitive salary, performance bonuses, and savings investment account.
• Quarterly reimbursement for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• Monthly allowances.
• Experience bonus to be used for an “Experience” of your choosing every year.
• Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
Qualtrics Work Experience – As we look to the future, we believe that our teams are better together. Being together will help us learn more, grow faster and ultimately deliver better results for our customers and Qualtrics. Roles tied to an office location work 4 days per week in the office together and 1 day from home, with a strong spirit of flexibility around taking time for personal, health, and family moments in our work weeks. Our managers work with their teams to create a collaborative, engaged work environment, and arrangement that works for each of our team members.
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