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We are seeking an experienced Trade Marketing Manager to support our growth in the Massachusetts and New York legal cannabis markets. In this role, you will be responsible for ensuring that all marketing initiatives are executed on-brand, on time, and within budget. The ideal candidate will thrive in a collaborative environment, have strong project management skills, and possess a deep understanding of regional market dynamics.
• Oversee the regional trade budget, focusing on driving brand awareness and maximizing ROI.
• Collaborate closely with cross-functional teams to execute impactful regional marketing activations.
• Execute against brand calendar, including the delivery of all trade materials, in a timely manner
• Coordinate engagement opportunities within a door with the Sales team, and lead implementation
• Maintain brand consistency across all touchpoints to ensure clarity of marketing messages
• Evaluate the performance and success of trade marketing programs and optimize accordingly
• Influence the creation of effective marketing tools and collateral to support sales efforts.
• Foster relationships with key agencies and partners to deliver high-impact campaigns.
• Stay informed on the legal and market landscape to identify new opportunities and drive innovation
• Manage regional storage unit to ensure it is properly stocked for the market
Salary
$85000 – $120000 USD per year
Desired Skills
• 4+ years in trade marketing, preferably in regulated consumer products
• Understanding of the Massachusetts and New York legal cannabis markets a big plus
• Strong project management and organizational skills with the ability to juggle multiple priorities
• Excellent communication and collaboration skills, with experience working cross-functionally
• Experience managing budgets and optimizing spend to drive business results
• Ability to track, analyze, and report on key performance metrics from in the field
• Creative thinker with a passion for building and growing brands
About PAX
PAX is on a mission to enhance people’s lives. PAX delivers well-being through pure products, unique experiences, and an unparalleled passion for the plant. For more than a decade, PAX has provided products that are simple, enjoyable, and trusted by millions. PAX has been recognized by Fast Company as a Brand that Matters, by mg Magazine as one of the Best Places to Work in Cannabis, by the New York Times’ Wirecutter, Gear Patrol and GQ as their pick for Best Cannabis Vaporizer, and by High Times Cannabis Cup People’s Choice Award for our Live Rosin product. PAX believes in creating sustainable opportunity through cannabis. Westside Caregivers Club, Inc. License #C12-0000266-LIC
Benefits
• Competitive compensation, equity & bi-annual performance reviews
• Fully funded comprehensive medical, dental, and vision coverage
• 401K plan
• Generous PTO policy
• Paid Parental Leave
• Monthly wellness reimbursement
• Cell Phone reimbursement
• Employee Purchase Program for discounted PAX devices
• Weekly catered lunch, endless snacks and beverages
• Dog Friendly HQ in the Mission District of San Francisco
• Employee Assistance Program including access to online legal support
Equal opportunity employer
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
