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Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.
Purpose Statement
The Senior Product Marketing Manager is responsible for leading a product category for f’real beverage equipment. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results.
The ideal candidate would live in the Emeryville CA or Kansas City MO since collaboration in office will be needed. If outside the ideal area, up to 35-45% travel may be necessary.
Key Accountabilities And Outcomes
Leadership
• Vision/Strategy: Develop and drive assigned category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
• Cross-functional team leadership on key initiative products and programs
• Ensure execution of plans and achievement of results by:
• getting the right people on the team;
• aligning and preparing them to perform at a higher level; and
• providing daily leadership to create positive experiences to shape beliefs and actions consistent with our desired culture.
Understands the Market
• Understands the customer, competitor, consumer and Rich’s capabilities and other insights that will be leveraged to shape the category
• Performs competitive analysis, market quantification and assessment
• Leads Discovery work to generate new products and platforms within appropriate target segments
• Drive VOCC for customer and consumer and translate into business opportunities
• Owns responsibility for understanding the market driving insights that will shape strategy and drive outcomes
Marketing Management
• Manages Rich’s brand strategy and value proposition within the assigned category
• Responsible for planning and executing marketing plans for the assigned category to drive demand
• Plans and manages the associated budget
• Interfaces with external agency partners and customer marketing team and Demand Creation COE
• Accountable for ensuring content and data for assigned category is demand creation ready
• Collaborate with Demand Creation COE digital resources to drive demand
Product Management
• Develop product life-cycle and sku rationalization plan for category to optimize portfolio performance
• Product Development and Improvement: Execute innovation/renovation activity against plan
• Product/Segment Knowledge: “Expert” on assigned category (understand operational capabilities, technical aspects, uses, customer positioning)
• Influences category demand plan, risks and opportunities and gap closing plans
• Provides support and solutions to the Product Supply Chain
• Owns pricing and trade guidelines for the category and maximizes Rich’s value proposition within the assigned category
• Leads and drives SKU rationalization activities for the assigned category
Financial Management
• Owns and manages the assigned category P&L
• Identifies issues and opportunities to maximize profitability.
• Understands product cost structure (perform basic proforma’s)
• Develops and manages gaps and contingency plans as required
• Develop and manage marketing budget for assigned category
Knowledge, Skills, And Experience
Bachelor’s degree in marketing or related field required (MBA preferred) with 8+ years of experience delivering successes in an marketing role in the food/ beverage equipment or related industry
• Proven strategic planning skills in a product marketing role with proven success
• In-depth understanding of financial principles including the P&L, RONA, IRR and NPV and demonstrated application to achieving category results and creating business cases
• Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
• Demonstrated ability in collaboration
• Demonstrated ability to organize and prioritize work
• Demonstrated leadership skills either with direct reports or cross functional resources through leading strategic initiatives through projects/teams
• Experience in the food industry a plus
• Proven track record of leadership, taking initiative and delivering results
• Solid software proficiency including Microsoft Office Word, Excel, PowerPoint
Ability to travel aprox 25%-45% as needed
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Compensation
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate
$117,360.00 – $176,040.00
Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s. Please contact Rich’s Human Resources department at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.
