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JOB LEVEL
P40
EMPLOYEE ROLE
Individual Contributor
The Opportunity
Be a part of reimagining B2B social media. In this role, you will play a pivotal role in pushing the boundaries of what engaging, impactful social media content should be and how we reach business decision makers and marketing practitioners alike across platforms. This role is multifaceted, spanning social content strategy development and stewardship for the Adobe Experience Cloud presence to social counsel and management of cross-cloud functions, campaigns and events – including social owned, paid, influencer strategies. We are looking for a candidate who is forward-thinking and driven to achieve results. They will be responsible for improving engagement tactics for everyday content creation and paid media. Collaboration with Adobe Experience Cloud social category leads, the broader Adobe social team and cross-functionally is critical.
What you’ll do
Social Strategy & Management
• Create and be responsible for the Adobe Experience Cloud platform content strategy and application of the editorial framework to ensure cohesive social storytelling of all the products within the cloud portfolio
• Manage social programs for thought leadership functions (i.e., executive and customer communications), including content strategy and paid media
• Drive social planning for cross-cloud campaigns and events (i.e., Adobe Summit and Cannes Lions), working with key collaborators and contributors to ensure integrated event storytelling across our social presence
Social Execution & Operations
• Serve as the editor-in-chief of what is published across social platforms, ensuring a consistent, unified voice and social creative experience
• Collaborate with category social strategists on their key priorities and lead planning on how they’re represented across our everyday content
• Work closely with the channel manager on the day-to-day editorial calendar and execution, spanning the oversight of content writing, editing, review and publishing
• Be responsible for paid social planning with social strategy leads and the performance media team to drive alignment and efficiencies
Reporting
• Partner with our reporting team to craft insightful Experience Cloud social channel reports that are stakeholder-ready to convey the impact of the social program
• Stand up reporting framework to ensure we can turn campaigns and pilots into relevant case studies and proof points to drive great social program investments
What you need to succeed
• 10+ years of experience leading social media programs, encompassing day-to-day content strategy, paid media and social analytics
• 3-5 years of experience driving social strategy for B2B brands, ideally in tech sector
• Ability to grasp sophisticated technology/products and successfully translate that for social
• Hands-on experience running social media channels like LinkedIn, Instagram, Facebook, X/Twitter and YouTube, with a deep understanding of platform and audience
• Understanding of social media tools and platforms for publishing and reporting (i.e., Sprinklr, Talkwalker, etc.)
• Innovation minded with the ability to interpret data, derive insights and translate them into new ideas – big and small
Preferred Qualifications:
• Experience implementing and optimizing paid social media campaigns
• A Bachelor’s degree in Marketing, Communications, Journalism, Advertising, or a related field is preferred. Equivalent experience will also be considered.
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $87,500 — $172,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe’s the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.
