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Overview
The U.S. Online Accountant Marketing team in Intuit’s Small Business and Self-Employed Group (SBSEG) is responsible for growing revenue and market share for our range of online accounting products. This team develops deep customer insights and product expertise to define target customer audiences, winning positioning and messaging, and GTM strategies while partnering with cross-functional teams to execute. The team partners closely with Product Management, Analytics, Research, Design, Finance and Operations teams utilizing insights to inform product and commercialization roadmaps. This team is responsible for both in-year revenue and customer goals, as well as influencing strategy for our 3-year plan.
We are looking for a highly motivated and experienced Senior Product Marketing Manager to help us define more compelling Online Accounting offerings, features, and value propositions that deliver on key target customer needs and drive growth through incremental consideration and adoption.
Why You’ll Love This Role
This is a unique opportunity to help drive the product marketing strategy and evolve how QuickBooks solves the needs of small businesses through our accountant partners. This role is ideal for someone who views experiences holistically through a customer-centric lens, is data-driven and digitally savvy, has strong business acumen, loves working cross-functionally, and can execute with excellence to drive exceptional business results.
In this role, you will stay abreast of competitive trends and identify ways to drive ongoing competitive advantage, influence the product roadmap and product portfolio by uncovering customer & competitive insights, and lead the development of product messaging, supporting asset development (claims, testimonials, product videos, etc). You will also get to contribute to the long-term strategy and evolution of the core market leading QuickBooks Online business, helping us to better serve our customers and continue to grow.
What you’ll bring
• 10+ years of product marketing experience, with SaaS products strongly preferred
• Pragmatic Institute, Product Marketing Alliance, or equivalent certification preferable
• Ability to manage and prioritize multiple projects simultaneously and lead a cross-functional team to deliver strong results
• Strong analytical and problem solving orientation with clear examples of using data for target setting, measurement, ROI analysis and optimizations
• Lead and influence cross-functional teams effectively and build strong relationships to deliver outstanding results in a collaborative fashion
• Demonstrated track record of operating independently and efficiently to manage multiple priorities and projects simultaneously, and to manage milestones and deadlines in a fast-paced environment
• Ability to prioritize and make strategic choices, balancing the need to narrowing from a range of opportunities to highest impact near term levers while keeping an eye on long-term priorities
• Innovative and growth mindset, ability to lead the organization to learn fast, and embrace ambiguity
• Ability to simplify and distill complex information to most critical elements that enables leadership to make decisions effectively and efficiently
• Effective communicator at all levels in the organization, including high-level executives, with familiarity across multiple formats (e.g. whitepapers, powerpoints, spreadsheets, etc)
• Excellent verbal, written, visual/presentation and interpersonal communication skills
How you will lead
• Lead strategic initiatives, including development of clear action plans, identification of success metrics and targets, and management of timelines
• Leverage customer insights, competitive understanding, and data analytics to unlock growth opportunities and influence product and messaging roadmaps
• Size new opportunities and articulate actionable recommendations that drive business impact; proactively identify roadblocks and suggest alternative solutions
• Leverage the appropriate learning strategies, including qualitative and quantitative consumer research and A/B in-market testing to roll-out experiences and creative that deliver improved business outcomes
• Develop clear strategy briefs that translate customer insights into impactful benefits and reasons to believe
• Collaborate closely with Product Management, Analytics, Finance, Acquisition Channel, Lifecycle Marketing and Research teams to create and deliver seamless customer and partner experiences
• Partner with Sales and other partner teams for ongoing customer and prospect feedback loop
• Proactively analyze business data to generate insights and make informed decisions that drive business results
• Develop messaging hierarchy and positioning for continuous roll-out of new features, with an eye towards providing robust value differentiation
• Enable the go-to-market and partner teams by creating the messaging, positioning and enablement materials to be used across key channels and customer segments
• Lead development of marketing assets (e.g. videos, playbooks, etc) to support the value proposition
• Represent the voice of the customer at the table and provide product marketing leadership across product, marketing, sales and other partner teams
