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EveryPlate is a homegrown brand known for being America’s Best Value Meal Kit. We make cooking at home easy, delicious and affordable. Since launching in April of 2018 the business has grown at a meteoric rate. In order to continue this growth trajectory, we are looking for a well rounded strategic marketer to join as Senior Manager, Growth Marketing.
With over 100,000 happy customers & a strong growth trajectory, EveryPlate is looking for a well rounded marketing superstar to join as Senior Manager, Growth Marketing to drive revenue and contribution margin growth.
The role…
You will report directly to the General Manager of EveryPlate. To be successful in this role, you will need a strong entrepreneurial spirit and the ability to wear many hats at once. You will collaborate with our Acquisition, Analytics, Product Marketing, Go-to-Market and Business Development teams to establish a high performing growth engine by identifying and scaling cost-effective customer acquisition strategies. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals. It’s an exciting role that will develop you as a future leader in the D2C growth space by giving you the experience of helping to manage one of the largest meal kit businesses in the world.
Our ideal candidate is a strong communicator, knows how to build and scale complex marketing campaigns across the purchase funnel, has worked with Product and Analytics Teams to drive growth, thrives in matrixed environments, and effectively executes cross-functionally to achieve results.
You will….
• Be a thought leader and expert in marketing, helping to define and implement our customer acquisition and overall growth strategies
• Develop, recommend, and execute marketing campaigns across a variety of paid and organic channels – seamlessly delivering best in class execution that maximizes campaign impact
• Have accountability of a substantial marketing budget
• Proactively identify and implement data-driven optimizations on an ongoing basis
• Collaborate with teams spanning Customer Acquisition, Analytics, Product Marketing (Physical & Digital), Brand and Business Development functions
• Evaluate, negotiate, onboard, and proactively manage new/existing marketing partners as needed
• Collaborate with internal stakeholders (i.e., Brand Strategy, Brand Creative) along with external partners to innovate, develop and implement a robust creative strategy, including ongoing testing.
• Deep dive into key strategic marketing questions that generate actionable insight into how we can improve channel performance
You are…
• Obsessed with growth marketing strategy but not afraid to get into the weeds
• Innovative & Solutions oriented; keen to develop new ways of approaching complex problems and proactively seeking input from peers and leaders in problem-solving
• Someone with outstanding organizational skills, project management skills, and a keen ability to ruthlessly prioritize
• Data-driven. Advising and guiding based on data-driven metrics, track defined targets to measure team-level performance; lead a team through challenges in a calm and productive manner
• Persistent and have a bias-to-action with a track record of performance
• Comfortable working in an agile, fast-paced environment
• A marketing strategist and can derive insights from qualitative market trends, consumer feedback, and large data sets
• A collaborative partner with a can-do, positive attitude that is solution-focused
You have…
• Minimum 5+ years of professional experience with real and consistent results in a strategic thinking and implementation
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• A proven track record in scaling brands; robust playbook of available optimization and growth levers
• Experience working with specific digital and offline channels preferred (i.e. Social, Search, Display, Mobile / App and Affiliate, Partnerships, Inserts, Direct Mail, TV/OTT, Audio)
• Proven background working with ecommerce and/or subscription business models is a plus
• Project management experience and ability to see complex projects from beginning to end
• Experience collaborating with external vendors and internal stakeholders outside of Marketing
You’ll get…
• Competitive Salary & 401k company match that vests immediately upon participation
• Generous parental leave of 16 weeks & PTO policy
• $0 monthly premium and other flexible health plans
• 75% discount on your subscription to HelloFresh (as well as other product initiatives)
• Snacks, cold brew on tap & monthly catered lunches
• Company sponsored outings & Employee Resource Groups
• Collaborative, dynamic work environment within a fast-paced, mission-driven company
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh’s equity program.
New York Pay Range
$116,250—$155,000 USD
