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Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners — in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.
This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM’s platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM’s subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company’s advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you’ll make an impact:
SiriusXM is seeking a self-motivated, passionate, and self-starter Senior Manager, Digital Marketing to join the Automotive group. We are a team of expert marketers committed to driving in-car and streaming trial awareness for customers buying SiriusXM-equipped vehicles through our OEM partnerships and Dealer Programs which plays a vital role in SiriusXM’s subscriber growth.
What you’ll do:
This role reports into the Senior Director, Digital Automotive Marketing and will support digital marketing efforts and ongoing projects, largely focused around B2C and B2B websites (both SiriusXM and partners) and digital tools. This role will manage our eLearning program, newsletter development, website content and social media to support trial education, both through the OEMs and Automotive Dealers. This role has heavy project management responsibility and requires the ability to handle multiple projects simultaneously.
• Day-to-day project management and support for automotive digital marketing projects, as directed. This will include, but is not limited to, ongoing development and maintenance of:
• Automotive Dealer Portal
• Utilize Wordpress CMS to create and update content (e.g., copy, images, tip sheets, videos, etc.) for dealer portal, working with account and marketing teams to address any automotive changes including new launches, model year updates, etc
• SiriusXM presence on automotive partner websites
• Audit sites as needed to identify areas needing updates
• Produce assets (guides, copy, graphics, etc) for automotive partners to make updates for brand and positioning changes
• Automotive partner presence on siriusxm.com
• Work with digital experience team for siriusxm.com updates, including detailed ticket submission and comprehensive QA to ensure accurate updates
• SiriusXM Dealer social media presence
• Develop B2B social media calendar and content, leveraging SiriusXM channels and creating rich assets when possible
• Contribute to growth strategy
• Automotive newsletters
• Develop monthly including researching and gathering content, assets, links and testing
• Work with internal stakeholders on any necessary versioning and approvals
• SiriusXM Dealer eLearning
• Maintain dealership database with add/changes both on learning management system and offline record
• Monitor and respond to elearning inbox inquiries, including researching and troubleshooting issues, working with vendors, etc
• Create and send monthly performance report to internal stakeholders
• Work with 3rd party vendor on course revisions
• Manages projects, including asset creation, from concept through launch, whether through in-house departments or with 3rd party vendors
• Performs other duties as assigned
What you’ll need:
• 6+ years of experience digital marketing/interactive experience managing websites/landing pages, social media, newsletters and content development
• Bachelor’s degree with focus on marketing or related field, or equivalent, relevant experience.
• Strong Project Management Skills, attention to detail, time management and organizational skills, and an ability to prioritize multiple tasks in a highly fluid, fast-paced environment.
• Proactive: You’re a self-starter who is energized by the opportunity to run initiatives end-to-end with full ownership. You volunteer assistance without being asked.
• Strategic thinker: Makes good decisions based upon analysis, experience, and judgment; offers appropriate solutions and suggestions.
• Expert digital marketer with strong knowledge of digital marketing best practices. Brand marketing, partner and/or channel marketing experience helpful.
• You have a creative streak: You have a keen eye for detail and appreciation for good creative. You’re familiar with copy & design best practices and know how to champion creative quality.
• You’re a Facilitator: You are acutely aware of all the moving pieces and collaborate well with other groups to execute.
• Process-Oriented: Ability to get things done through existing production processes, as well as the vision/initiative to help establish new processes and improve existing ones to improve efficiencies.
• Engaging and highly effective interpersonal, communication and presentation skills that cultivate relationships at all levels both internally and externally.
• Commitment to “internal and external clients” and customer service principles. You have the ability to operate independently and in a collaborative team environment.
• General understanding of Car Electronics, Home Electronics or Mobile Devices.
• Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint) and Google Drive
• Experience with content management systems (Wordpress)
• Experience with analytics software, including Google Analytics and Adobe.
• Photoshop skills a plus
• Must have legal right to work in the U.S.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
R-2024-07-85
