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HelloFresh is searching for a Senior Associate of Brand Strategy to help support brand strategy development and optimization, driving growth across the company’s portfolio of brands, including HelloFresh, Green Chef, EveryPlate and Factor. A key steward of each of our brands, the Senior Associate of Brand strategy helps ensure that consumer-facing content is adhering to brand standards, with the goal of driving brand awareness, affinity, and consideration.
This person will report to the Senior Manager of Brand Strategy within the HelloFresh Brand Marketing team, and will work cross-functionally with both in-house and with external partners. The ideal candidate is passionate about all things brand, highly organized and thrives in a fast-paced environment. This role requires strong strategic, analytical, creative and interpersonal skills.
You will…
• Assist the brand marketing team in driving brand strategy vision and day-to-day decision making for multiple HelloFresh brands.
• Work closely with performance marketing teams (Social, Digital, Search, CRM, Direct Mail etc.) to understand brand and content needs.
• Author clear, insight-led briefs and guide the development of high-quality creative assets for the aforementioned teams, that are on-brand and align with channel best practices.
• Partner with the physical product team, as well as our culinary leadership, to devise and orchestrate launch plans for innovative product offerings.
• Carefully review creative assets, collecting feedback from various stakeholders and ensuring content adheres to brand guidelines and channel best practices.
• Monitor and synthesize competitor trends across meal delivery and otherwise, identifying new sources of opportunity & threats by being the internal expert on our category.
You are…
• Positive and self-motivated – you are persistent, outgoing, independent and proactive in your work.
• A collaborative, cross-functional team player and comfortable partnering with a variety of teams.
• Creative – you challenge conventional methods and are always thinking outside the box in order to get the job done.
• Driven for results – you push projects forward with a sense of urgency.
• Professional – you have a high level of integrity and represent the HelloFresh Brand and DNA at all times.
• Strong communicator – you can communicate complex ideas in a simple and concise way, both in writing and verbally.
• Able to ruthlessly prioritize projects and interests, switching gears quickly.
You have:
• A minimum of 3 years experience in brand marketing or brand strategy, primarily with Direct to Consumer (DTC) brands.
• Multi-channel marketing experience with understanding of acquisition, engagement, retention and analytics.
• Experience working with creative teams, ideally writing creative briefs and providing thoughtful feedback for marketing assets.
• Experience creating a variety of presentations, including competitor audits and flash reports.
• A balance of creative and analytical thinking.
• Bachelor’s degree
Preferred Qualifications (but not required):
• Experience with growth marketing and/or product marketing is a plus.
• Work experience related to food and food systems is a plus.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
$82,500—$110,000 USD
