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Overview
DataBank is a growing, thriving company full of smart, motivated people. Our 550+ employees are a tightly-knit, super-focused and incredibly dedicated team. We work hard, and we’re passionate about our business and customers. One of our primary goals is to provide a challenging, exciting, fair, rewarding, and growth-oriented environment for our team.
At DataBank, we are on a mission to help organizations simplify their business processes. Our work is constantly changing and evolving, driven by the need to create remarkable business solutions for our customers. As North America’s leading end-to-end business process solution provider, our employees are the heart of our success. Our people are committed to our customers in everything that we do. That is the DataBank difference.
DataBank is pleased to announce a new opportunity for a Marketing Operations & Automation Specialist to join our Marketing team. The ideal candidate will have experience with marketing automation platforms, specifically HubSpot and Salesforce, and a passion for optimizing marketing processes. This role will support the execution and measurement of marketing campaigns, maintain data integrity, and assist in developing efficient marketing workflows. The ideal candidate will have a strong background in planning & organization, and be comfortable working in a collaborative, fully remote environment.
Responsibilities
Platform Management:
• HubSpot Administration: Oversee the setup, maintenance, and optimization of HubSpot for marketing automation, email marketing, lead management, and analytics.
• Marketing Instance Salesforce Administration: Manage Salesforce CRM to ensure accurate data collection, lead management, and seamless integration with marketing tools.
• HubSpot Email execution and reporting
• Identify areas for process improvement and recommend innovative solutions.
• Workflow Creation: Develop and maintain marketing workflows, automation, and processes to streamline marketing operations.
• Data Segmentation: Implement and manage data segmentation strategies to enable targeted and personalized marketing efforts.
• Data Analysis: Conduct regular data audits and analysis to provide insights and recommendations for improving marketing performance.
Process Automation:
• Support the development, implementation, and refinement of marketing processes to enhance efficiency and scalability.
• Document marketing processes to ensure clarity and consistency across the team.
• Process Documentation: Create detailed documentation for marketing processes, ensuring clarity and consistency across the team.
• Process Improvement: Continuously evaluate and improve existing marketing processes to enhance efficiency and scalability.
Qualifications
• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in marketing operations, with a focus on HubSpot and Salesforce.
• Proficient in HubSpot and Salesforce. Experience with marketing automation tools, CRM systems, and data analysis tools.
Key Competencies:
• Attention to Detail: Exceptional eye for detail with a commitment to delivering high-quality work.
• Analytical Skills: Strong analytical and problem-solving skills. Ability to interpret data and provide actionable insights.
• Communication: Excellent verbal and written communication skills. Ability to present complex information in a clear and concise manner.
• Team Player: Collaborative with a strong ability to work effectively in a team environment.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Information Security Requriements:
At DataBank, information security is a top priority. It is the responsibility of every member of our workforce to protect sensitive information at all times. As part of our commitment to clients and regulators, the following information security requirements must be satisfied and upheld for all job positions:
• Ability to pass individual background check and drug screenings, when required.*
• Operate in accordance with all DataBank information security policies and procedures.
• Understand and acknowledge all job responsibilities relating to information security and protecting sensitive company and/or client information.
• Execute information security processes and procedures as required based on job functional responsibilities.
• Protect information assets from unauthorized access, disclosure, modification, destruction or interference.
• Report information security events, incidents, and any other risks identified to designated company resources.
• As an employee of Databank, you may also be required to undergo continued or more in depth background screenings to satisfy the information security requirements of current or future clients.
