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Overview
Partners with internal stakeholders to translate marketing information into strong and effective messaging for the purposes of acquiring prospects and retaining clients. Ensures consistency of message, tone, and style.
Responsibilities
• Researches industry trends to plan, produce, and analyze the written content created to develop strategic and effective marketing communications. Provides product expertise and high-impact copy for all media types, including print and digital. Works with a theme or concept and develops copy that will drive, achieve and/or exceed business goals.
• Contributes to the content planning process by driving alignment between the needs of key audiences/segments and the business as a whole. Oversees the Compliance, SME, and SEO review process. Builds the editorial calendar and written guidelines and determines sources for content, both internally and externally.
• Partners closely with marketing partners to be a brand steward to ensure consistency in brand voice, tone, and messaging/story across multiple initiatives and programs.
• On-boards new writers to help ensure partnership and consistency. Works with peers to increase the quality of each piece. Ensures tone, message, and style represent brand voice.
• Works with Marketing, Product Management, Sales, and other Paychex departments to strategically position Paychex products. Understands competitor and customer information to clearly explain product features and benefits.
• Manages, develops, and adapts workflow processes to ensure delivery of content is accurate and on time.
• Writes, edits, proofreads, approves, and publishes content to update Paychex websites. Ensures all Paychex content and marketing copy meets established brand and grammatical standards. Creates a network of freelancers and go-to influencers to build brand awareness and support.
Qualifications
• Bachelor’s Degree – Required
• 5 years of experience in Content management experience within an in-house marketing department or advertising agency. Experience managing an editorial calendar for a media publication or marketing team. Proven exemplary writer.
Compensation
In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $53,340 – $83,820. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.
