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About Rivian
Rivian is on a mission to keep the world adventurous forever. This goes for the emissions-free Electric Adventure Vehicles we build, and the curious, courageous souls we seek to attract.
As a company, we constantly challenge what’s possible, never simply accepting what has always been done. We reframe old problems, seek new solutions and operate comfortably in areas that are unknown. Our backgrounds are diverse, but our team shares a love of the outdoors and a desire to protect it for future generations.
Role Summary
The Senior Lead, Influencer Comms will lead strategy and execution of influencer engagement, both earned and paid, working closely with the Senior Director of Product Communications and the Director of Consumer Product Communications. This role will be responsible for driving influencers to amplify the key narratives and values of the Rivian brand, working across creative direction, content creation, distribution, and campaign optimization.
This role will work cross functionally across Communications, Content, Integrated Marketing, and Growth Marketing (and respective channel leads) to build the Rivian brand while driving demand for our products. This candidate will be a thought leader and subject matter expert on the influencer landscape across social platforms, understand trending cultural conversations, and be a collaborative relationship builder who is able to manage and prioritize multiple projects at a time.
Responsibilities
• Maintaining Rivian’s high integrity of creative output, while driving the creation of authentic influencer content.
• Define and establish a playbook and scalable workflow for engaging with influencers that ladders up to overall communications strategies and key narratives.
• Lead the day-to-day work with an influencer agency to execute campaigns. Manage budgets for content creation.
• Oversee contract negotiations with influencers alongside an agency to ensure we come to agreements that best deliver on our goals.
• Spearhead the metrics and data analysis on content performance to meet business objectives.
• Identify and build strategic relationships with social influencers and influencer agency partners to produce both organic and paid content.
Qualifications
• 8+ years of professional experience in influencer campaign work, with a proven track record of driving business results.
• Experience using analytics tools and delivering data-driven insights.
• Ability to set long-term strategy, clear goals, and KPIs.
• In-depth knowledge of social media and influencer marketing platforms, tactics, agencies, and talent.
• Strong communication skills and the ability to work collaboratively in a team environment.
• Creative thinker, with the ability to quickly assess opportunities and challenges, and the ability to innovate.
Pay Disclosure
Salary Range for California Based Applicants: $159,000 – $199,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).
Salary Range for New York Based Applicants: $173,000 – $200,000 (actual compensation will be determined based on experience, location, and other factors permitted by law).
Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.
Benefits Summary: Rivian provides robust medical/Rx, dental and vision insurance packages for full-time employees, their spouse or domestic partner, and children up to age 26. Coverage is effective on the first day of employment, and Rivian covers most of the premiums.
Equal Opportunity
Rivian is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender, gender expression, gender identity, genetic information or characteristics, physical or mental disability, marital/domestic partner status, age, military/veteran status, medical condition, or any other characteristic protected by law.
Rivian is committed to ensuring that our hiring process is accessible for persons with disabilities. If you have a disability or limitation, such as those covered by the Americans with Disabilities Act, that requires accommodations to assist you in the search and application process, please email us at candidateaccommodations@rivian.com .
Candidate Data Privacy
Rivian may collect, use and disclose your personal information or personal data (within the meaning of the applicable data protection laws) when you apply for employment and/or participate in our recruitment processes (“Candidate Personal Data”). This data includes contact, demographic, communications, educational, professional, employment, social media/website, network/device, recruiting system usage/interaction, security and preference information. Rivian may use your Candidate Personal Data for the purposes of (i) tracking interactions with our recruiting system; (ii) carrying out, analyzing and improving our application and recruitment process, including assessing you and your application and conducting employment, background and reference checks; (iii) establishing an employment relationship or entering into an employment contract with you; (iv) complying with our legal, regulatory and corporate governance obligations; (v) recordkeeping; (vi) ensuring network and information security and preventing fraud; and (vii) as otherwise required or permitted by applicable law.
Rivian may share your Candidate Personal Data with (i) internal personnel who have a need to know such information in order to perform their duties, including individuals on our People Team, Finance, Legal, and the team(s) with the position(s) for which you are applying; (ii) Rivian affiliates; and (iii) Rivian’s service providers, including providers of background checks, staffing services, and cloud services.
Rivian may transfer or store internationally your Candidate Personal Data, including to or in the United States, Canada, the United Kingdom, and the European Union and in the cloud, and this data may be subject to the laws and accessible to the courts, law enforcement and national security authorities of such jurisdictions.
Please note that we are currently not accepting applications from third party application services.
