Director of Admissions & Marketing

Title: Director of Admissions & Marketing

State Role Title: Public Relations & Marketing Manager II

Hiring Range: $70,000 – $80,000

Pay Band: 5

Agency: Dept of Veterans Services

Location: Puller Veterans Center

Agency Website: www.dvs.virginia.gov

Recruitment Type: General Public – G

Job Duties

Provide administrative and operational leadership to the Admissions & Marketing Department by overseeing the admissions and marketing operations of the facility in order to provide for the needs of our resident Veterans and to enhance to the fullest extent possible their quality of life. The Director of Admissions & Marketing is responsible for the organization, supervision, and administration of admission and marketing staff to include sound planning, directing of workforce, controlling costs, and maintaining organizational relationships. The Director of Admissions & Marketing is responsible for growing sales by obtaining new admissions and meeting proper payer mix goals through building and developing external businesses leads and relationships. Serves as a contact for all post admissions.Considerable knowledge of principles and methods for showing, promoting, and selling services. This includes marketing strategy and tactics, service demonstration, sales techniques, and sales control systems. Must have excellent clinical knowledge regarding services, which may be provided in a skilled nursing care/rehabilitation facility. Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources. Knowledge of principles and processes for providing customer service and personal services. This includes customer service needs assessment, meeting quality standards for services and evaluation of customer satisfaction.

Minimum Qualifications

Bachelor’s degree (or higher) in marketing, business, financial management or related field or equivalent professional experience demonstrating the ability to perform the assigned duties of this position. Must have considerable experience working in sales and marketing.

Additional Considerations

Previous experience in a long-term care/skilled nursing or adult geriatric setting preferred.

Special Instructions

You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.

You will be provided with a confirmation of receipt when your application and / or resume is submitted successfully. Please refer to “your application” in your account to check the status of your application for this position.

The commonwealth does not provide sponsorship; therefore, applicants must be a Citizen or National of the United States, a lawful permanent resident, or an alien authorized to work.

Excluding current DVS employees, the selected candidate must pass a criminal background check.

For consideration for this position, candidates MUST apply online at wwww.jobs.virgnia.gov. Applicants are encouraged to be specific regarding job-related knowledge, skills, and abilities. Resumes are encouraged but do not substitute submittal of the online application. Applications submitted via postal mail, email, or fax will not be considered. Please contact Human Resources if you need assistance.

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative hiring process. To be considered for this opportunity, applicants will need to provide their Certificate of Disabilities (COD) provided by the Certified Rehabilitation Counselor within the Department of Aging & Rehabilititative Services (DARS). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable to DARS to get their Certificate of Disability.

If you need to obtain a Certificate of Disability, use this link:
https://www.vadars.org/drs/cpid/PWContact.aspx, or call DARS at 800-552-5019

Contact Information

Name: Beth Rinker

Phone: Beth.rinker@dvs.virginia.gov

Email: Beth.rinker@dvs.virginia.gov

In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.

Note: Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.