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Director, Brand & Integrated Marketing Fulltime
Join our team as the Director of Brand & Integrated Marketing at McAfee! Lead transformative consumer-first marketing initiatives, shaping brand positioning, and driving integrated marketing campaigns. If you’re a visionary with a passion for brand strategy and growth, let’s redefine McAfee together! Apply now and be part of our journey. #McAfeeTeam
Summarize by CVGorilla
Role Overview:We are seeking a dynamic and experienced Director of Brand & Integrated Marketing to join our team to lead our Brand and Integrated Marketing campaigns. As we embark on a brand and consumer-first marketing transformation, this role will play a critical role in driving our consumer marketing efforts and in redefining McAfee to consumers. This role reports to the Vice President, Growth Marketing.This is a remote position; however you may be required to be onsite at our San Jose, California office on as-needed basis. We will only consider candidates that are in a commutable distance to San Jose, California and are not offering relocation assistance at this time.Job Description:About the Role: • Shape the positioning of our brand, showcasing our leadership in online protection• Lead the strategy, development and execution of full-funnel integrated marketing campaigns that increase awareness, drive understanding, and build overall growth• Develop the annual plan for brand and integrated seasonal campaigns• Collaborate with cross-functional marketing partners and agencies (Product Marketing, Comms, Analytics, Social, Growth, Creative) in the development of the campaigns to ensure strong integration and flawless execution• Drive key metrics and programs such as NPS, Brand Health and campaign performance• Be a voice for the consumer and the brand: ensure visual and messaging consistency across programs, audiences, and regions across the business• Partner in the development of key companywide initiatives including events and influencer programs• Move easily between complex activities and communicating strategies, results and opportunities to leadership, partners and cross-functional teams• Ability to develop award-winning campaigns and leverage best in class practices• Strong understanding of media strategies and channels• Very strong relationship building and cross-functional collaboration capabilities across various levels of partners and skill sets• Excellent analytical and critical thinking skills• Persuasive verbal and written communication• Ability to move with speed and purpose and drive changeAbout You:• 12+ years of leading consumer-facing marketing and integrated campaigns, including influencers and event marketing campaigns• Deep experience in brand strategy, architecture, messaging and visual identity systems• Have worked in a high-growth or transformation mindset business• Experience managing agency partners (media, creative, and research)• Prior experience in a leadership role• Experience with global businesses. Experience in the tech/software industry a plus#LI-RemoteAccommodations:McAfee recognizes and supports its obligation to reasonably accommodate applicants and employees with disabilities. We are here to help. Please let us know if you need a reasonable accommodation for any part of the application, interviewing, hiring, or at any other time during the employment process. Please do not include personal medical information in the email.Diversity is foundational for our business success. We want to be a workplace of choice for all people and we value the unique perspectives offered by a diverse workforce. McAfee does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, protected veteran status, age, ancestry, medical condition, genetic information, marital status, pregnancy, or any other legally protected status. This principle applies to all areas of employment: recruitment and hiring, training, performance evaluations, promotions and transfers, compensation and benefits, and social and recreational programs.McAfee desires to be an employer of choice with an inclusive environment for all individuals. As part of this goal and in compliance with various laws and regulations, McAfee provides reasonable accommodation to applicants and employees. Requests for reasonable accommodation for applicants and employees are evaluated on a case-by-case basis.Posting Statement:McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
