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THE OPPORTUNITY
As a key member of our Creative Team, you will harness data, creative insights, and market research to craft compelling performance ads and brand collateral aimed at driving client revenue growth. Your role involves a dynamic mix of analyzing advertising data, collaborating closely with Creative Directors, Editors, Designers, Producers and Paid Social team members to create impactful video and static ads, and writing persuasive scripts, all under the leadership and direction of your Creative Director.
With Oversight From Your Creative Director, You Will Lead The Creation Of Performance Ads And Brand Collateral That Convert To Client Revenue Growth By
• Utilizing data, research, and creative insights to formulate effective creative strategy.
• Performing consumer, product, and competitor research using basic tools/resources.
• Collaborating with Creative Directors, Editors, Designers and Clients to produce videos.
• Writing scripts and copy for video and static image ads.
• Selecting and briefing UGC creators to appear in client collateral. Managing UGC creator relationships and transactions.
• Proven ability to identify, manage, and work with UGC creators to enhance marketing campaigns. Utilize effective strategies and tools to source, engage, and measure the impact of UGC.
• Ensuring visuals match creative strategy outlined for the ad.
• Giving feedback that aligns to the creative strategy of the ad.
• Executing on feedback given by your Creative Director, the client, and/or other key stakeholders .
• Analyzing the results of creative tests and utilizing this analysis to iterate.
• With oversight from your Creative Director, responsible for strategic monthly creative account planning for assigned clients.
• Identifying top-performing concepts within accounts using data and creative analysis.
• Identifying effective concepts/trends in the social media ecosystem.
Helps lead projects, serving as day-to-day client creative lead by:
• Champion the brand values of your clients . Understand ad product benefits, capabilities, and features that translate to creative recommendations and best practices for clients.
• Prepare weekly updates for, attend, and participate in client sync meetings
• Responsible for onboarding new creative clients, managing their assets, facilitating asset delivery, feedback loops, etc.
• Apply strategic knowledge of social, cultural, digital, and business landscapes to all efforts.
• Creative producers will be expected to manage their own projects in a fast-paced environment. You will be expected to manage your own deadlines, deliver client deliverables on-time, and maintain a positive, collaborative relationship with all client, departments and key stakeholders.
What does the hiring process entail?
• Stage 1 (Recruiter Screen) – After you submit your application, our talent recruitment team will review and reach out to candidates. During this 20-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the Creative Producer opportunity.
• Stage 2 (Hiring Manager Interview) – The first video interview with our Creative Director will involve 30 minutes of diving deeper into the GR0 processes, tools, core values, and company roadmap.
• Stage 3 (Co-Founders Connect) – The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller , and our Chief Growth Officer and Co-Founder, Jon Zacharias .
• Stage 4 (Offer) – If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!
What’s In It For You
• Shared Financial Success – GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual compensation for this role is market competitive – $85,000 – $90,000
• A Unique Opportunity to work for a rapidly growing company alongside next-level talent in a respectful, inclusive, diverse, and inspiring environment. #GR0Together
• Health and Family Benefits – GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
• Flexible PTO – We know that rest is vital to your wellbeing and career success, so we give you the flexibility and trust to take it when you need it.
• Community Impact – GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.
About Us
Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands.
GR0’s Notable Awards And Achievements Include
Glassdoor’s “Top CEOs” (2021)
Clutch’s “Top 100 Fastest Growing Companies” (2022)
Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)
Comparably’s “Best Company for Career Growth” (2021)
Built In’s Moxie Women in Tech Awards (2021, 2022)
At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
