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Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
Overview
The Copywriter is a key member of the in-house creative studio team and is an integral part of Post Pet’s marketing and branding efforts. This role will collaborate with designers/art directors, project managers, external creative partners, marketing teams and other internal partners. We’re looking for a big thinker who can quickly translate their ideas into go-to-market ready copy for a variety of exciting projects including digital, social, print, video and e-commerce with an emphasis and knowledge of the Shopper Marketing space.
We’re looking for someone who takes the initiative, thinks strategically and can effortlessly craft communications that flex and resonate with our consumers across these great brands. The Copywriter also requires an emphasis on ensuring brand standards are upheld and that there is consistency within our tone and voice for each band across the pet portfolio.
Accountabilities
• Write original and engaging copy for marketing materials including but not limited to digital advertisements, social media graphics, UX optimized website content, support A/B testing, brochures, flyers, posters, promotional materials and internal presentations/communications
• Ensure that copy is on brand, consistent with brand and legal guidelines across all design assets
• Adhere to campaign standards that have been established by agency partners
• Participate in brainstorming sessions and provide creative input for new initiatives and projects to develop engaging ideas that attract and retain consumers
• Constantly research creative and cultural trends that exist inside and outside our industry
• Partner with designers/art directors to develop creative solutions that deliver on creative briefs and brand guidelines
• Detail oriented with strong time management and organizational skills to manage multiple projects simultaneously and adhere to deadlines and project specifications
• Proactively and effectively communicate with other team members on your projects
• Openly welcome feedback through creative critiques and demonstrate an ability to take direction
• Flexibility to adapt to changing priorities and project requirements
Qualifications
Exeprience
• 2+ years’ of copywriting experience, preferably in an in-house or agency environment
• Portfolio that showcases a range of strategic writing, ideation and strategic thinking across different mediums (CPG experience a plus)
• Expert editing and proofreading skills
• Proficient in Microsoft office suite and both Keynote and PowerPoint
• Knowledge of Adobe Creative Suite a plus
• Strong verbal and written communication skills
• Developing communication and interpersonal skills, with the ability to present/explain creative concepts
• Ability to work both independently and collaboratively in a fast-paced environment
• Willingness to travel 15%
Education
• Bachelor’s degree in English, Journalism, Communications, or a related field required
Work Location
• In office (Lakeville, MN) with a hybrid work schedule
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