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Overview
As a Content Strategist, you will play a crucial role in shaping and executing content strategies that align with our organization’s goals and objectives. You’ll be responsible for developing, implementing, and managing content across various digital platforms and retail sites to drive engagement, increase sales, and support marketing initiatives.
Responsibilities
WHAT YOU’LL GET TO DO:
As a Content Strategist, you will play a crucial role in shaping and executing content strategies that align with our organization’s goals and objectives. You’ll be responsible for developing, implementing, and managing content across various digital platforms and retail sites to drive engagement, increase sales, and support marketing initiatives.
Content Planning and Development
• Collaborate with cross-functional teams to understand business objectives, target audience personas, and market trends.
• Work with Brand Experience team to develop comprehensive content strategies that encompass various channels, including retail sites blogs, email newsletters, and more.
Content Creation Project Management
• Oversee content creation processes with both internal and external creative teams, from ideation and drafting to editing, proofreading, and final publication.
• Ensure all content adheres to brand guidelines, style standards, and SEO best practices.
Content Optimization and Management
• Implement content management systems and workflows to streamline content creation, publishing, and maintenance processes.
• Collaborate with stakeholders to repurpose and republish existing content for different channels and purposes.
• Continually conduct content audits and analysis to identify gaps, opportunities, and areas for improvement.
Content Distribution, Promotion & Reporting
• Develop distribution plans to maximize the reach and impact of content assets on retail channels including owned D2C channel
• Monitor and regularly report on content performance metrics, such as engagement, traffic, and conversions, and make data-driven recommendations for optimization.
Content Creation
• As needed assist creative team with development of graphic (photo or video) or copy elements for retailer or email needs.
Qualifications
WHAT YOU’LL BRING:
• Bachelor’s degree in Marketing, Communications, Journalism, Advertising, Graphic Design or related field.
• 3-5 years of experience in related field
• Ability to multitask, prioritize projects, and work effectively under tight deadlines.
• Excellent written and verbal communication skills, with a keen eye for detail and storytelling ability.
• Strong understanding of SEO principles, keyword research, and content optimization techniques.
• Creative thinker with a passion for staying ahead of industry trends and exploring new content formats and platforms.
• Proficiency with Adobe Creative Suite, including Photoshop, Illustrator, After Effects and Premiere Pro with the ability to create and edit engaging content.
BENEFITS & PERKS – WHAT’S IN IT FOR YOU:
Panasonic prioritizes total wellbeing. We offer a wide variety of benefits and programs to support your physical, emotional, financial, social, and environmental health.
• Highly Competitive Healthcare Plans
• Company-Matched 401K Retirement Savings
• Annual Bonus Program
• Educational Assistance & Reimbursement Program
• Relaxed Dress Code
• Onsite Café
• Diversity, Equity & Inclusion Programs
• Leadership & Mentorship Programs
• High5 Reward Recognition Program
• Onsite Events!
• And many more benefits & perks
WHO WE ARE:
Meet Panasonic! At Panasonic, we are pioneering technologies that not only move us forward but also make a positive impact.
Your work here goes beyond conventional boundaries, aligning with our commitment to doing work that matters. Whether it’s in the realm of sustainable energy solutions or cutting-edge automotive technology, we provide an environment where innovative thinkers can soar.
Our dedication to addressing climate impact is ingrained in our approach, ensuring that we create technologies while actively working to reduce our environmental footprint. Joining us means experiencing career growth in more ways than one, with opportunities for professional development and advancement.
At Panasonic, we care about what you care about, fostering a culture where your expertise contributes to the creation of technologies that not only move us but also drive positive change for the planet.
Be part of a team that values your contributions, encourages innovation, and actively contributes to shaping a more sustainable and technologically advanced future.
WE TAKE OPPORTUNITY SERIOUSLY:
At Panasonic, we are committed to a workplace that genuinely fosters inclusion and belonging. Fairness and Honesty have been part of our core values for more than 100 years and we are proud of our diverse culture as an equal opportunity employer.
The salary or hourly wage range of $75,000 – $80,000 is just one component of Panasonic’s total package. Actual compensation varies depending on the individual’s knowledge, skills, experience, and location. This role may be eligible for discretionary bonuses and incentives. *The minimum hourly wage for this role will be the greater of the posted range, or minimum wage for the location where the employee will be working, subject to local minimum wage requirements.
We understand that your career search may look different than others and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience. If you are actively looking or starting to explore new opportunities, send us your application!
Panasonic is an Equal Opportunity/Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to: race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, disability status, protected veteran status, or any other characteristic protected by law. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation.
Due to the high volume of responses, we will only be able to respond to candidates of interest. All candidates must have valid authorization to work in the U.S. Thank you for your interest in Panasonic.
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Salary Range
$75k-$80k REQ-146242
