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Location: On site, in office within First Horizon footprint
Summary
Consumer/Market Research Senior Analyst
For us at First Horizon, going to work has significant meaning. Every day, we work to build the financial security of millions of people across our footprint and help them reach their financial goals and live the lives they desire. But to keep doing so, we need more people who want to innovate and re-imagine what financial services can be.
We are seeking a talented Consumer/Market Research Senior Analyst to join our Client Experience & Insights Team (CX&I) and expand our capacity to integrate cutting edge market research and analytics into Client Experience, Marketing and Business objectives. In this role, you will have an opportunity to work with a seasoned team of research professionals and experience designers to bring holistic insights to the larger organization for decisioning support.
Key Responsibilities Include
As part of a dynamic, growing marketing team, you will report to the Director of Insights Operations, work closely with the entire Client Experience & Insights Team, Marketing Analytics and serve on cross-functional teams for brand and marketing initiatives across our lines of business.
The Consumer/Market Research Senior Analyst will be primarily responsible for:
• Conducting the end-to-end execution & management of market research projects
• Integrating various data sources to create holistic analyses.
• Monitoring market & competitive data sources and proactively reporting findings on a regular cadence.
• Creatively approaching business objectives to drive decision making, maximize research/analytical effectiveness delivering on depth, time, and budget.
• Maintaining data quality control standards and methods & providing oversight on governance/risk management.
This role requires an independent self-starter with a strong affinity for qualitative and quantitative data & methodologies. We are seeking candidates with:
• A minimum of two years of experience in market research, customer research &/or design research
• A passion for understanding consumer behavior, strong critical thinking skills and is a champion of data-informed decision making.
• Ability to partner with key stakeholders to define need, requirements, business objectives and success metrics.
• Ability to understand the data to tell a succinct story using an evidence-based rationale.
• Fluency with Microsoft Excel, and PowerPoint. Other programs/platforms that can be used for presentation/data delivery (e.g. Miro, Canva, etc.)
• Creative vision, a passion for learning and willingness to adopt and share new ideas.
• Working knowledge of advanced analytic research techniques like Max Diff, Conjoint Analysis, Regression, Cluster Analysis, and other Multivariate statistics, and their application to specific business challenges
• A basic understanding of statistical methods, forecasting and analytical modeling methods.
• Working knowledge of data integrity/privacy practices and applicable risk and compliance management frameworks
• Team player: The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities.
• Excellent communication and presentation skills
• High attention to detail and accuracy
• Financial services background a plus
• Demonstrates and exemplifies those values and characteristics which are essential to the Marketing Team’s success:
• Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them.
• Transparent: are open, clear, cogent, and concise
• Adaptable: ask questions for greater insight, and make recommendations relative to alternatives, options, or other solutions, and able to pivot quickly as priorities shift
About Us
First Horizon is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. With $81.7 billion in assets as of December 31, 2023, we serve clients through a team of approximately ~7,300 associates and ~418 banking centers throughout the southeastern United States. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. First Horizon has been recognized as one of the nation’s best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank.
Benefit Highlights
• Medical with wellness incentives, dental, and vision
• HSA with company match
• Maternity and parental leave
• Tuition reimbursement
• Mentor program
• 401(k) with 6% match
• More — FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Corporate Diversity Commitment:
We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.
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