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With 1,000 intelligence professionals, over $300M in sales, and serving over 1,800 clients worldwide, Recorded Future is the world’s most advanced, and largest, intelligence company!
The role: You’ll develop and execute the customer marketing strategy in collaboration with sales leadership to establish a plan to exceed pipeline targets through customer retention and upsell/cross-sell. You’ll roll-out inbound and outbound demand generation and pipeline acceleration programs across the North America region – including events, integrated digital campaigns, paid advertising programs, account-based marketing, lead nurturing, and customer advocacy activities.
What You’ll Do As Client Field Marketing Manager:
• Creating a North American customer marketing strategy in partnership with sales with a focus on customer retention, cross-sell and upsell opportunities
• Collaborate with cross-functional teams (Sales, Marketing, Customer Success) to provide customer-focused initiatives
• Executing successful customer campaigns via events, direct mail, webinars and emails using a top down, bottoms up approach
• Track and measure the effectiveness of customer marketing campaigns using KPIs and metrics, and adjust strategies as needed
• Manage the customer marketing budget and ensure efficient allocation of resources to achieve maximum ROI
• Analyze customer data to identify patterns, trends, and opportunities to segment and personalize marketing campaigns for maximum impact
• Ensure that content is aligned with corporate go-to-market messaging and positioning
What You’ll Need As Client Field Marketing Manager:
• 5+ years experience in customer, field or similar marketing role, cyber security experience preferred
• Experience with Account Based Marketing preferred but not required
• Proven ability to plan and execute strategic campaigns
• Understanding of the importance of customer retention, upsell and cross-sell
• Self motivated, proactive and strategic thinker
• Strong team player, with the ability to work with multiple stakeholders and cross functionally
• Demonstrated analytical, organizational, negotiation, and project management skills
• Willing to travel (:20 – 30%)
Why should you join Recorded Future?
Recorded Future employees (or “Futurists”), represent over 40 nationalities and embody our core values of having high standards, practicing inclusion, and acting ethically. Our dedication to empowering clients with intelligence to disrupt adversaries has earned us a 4.8-star user rating from Gartner and more than 45 of the Fortune 100 companies as clients.
We are committed to maintaining an environment that attracts and retains talent from a diverse range of experiences, backgrounds and lifestyles. By ensuring all feel included and respected for being unique and bringing their whole selves to work, Recorded Future is made a better place every day.
If you need any accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to our recruiting team at careers@recordedfuture.com
Recorded Future is an equal opportunity and affirmative action employer and we encourage candidates from all backgrounds to apply. Recorded Future does not discriminate based on race, religion, color, national origin, gender including pregnancy, sexual orientation, gender identity, age, marital status, veteran status, disability or any other characteristic protected by law.
Recorded Future will not discharge, discipline or in any other manner discriminate against any employee or applicant for employment because such employee or applicant has inquired about, discussed, or disclosed the compensation of the employee or applicant or another employee or applicant.
Notice to Agency and Search Firm Representatives:
Recorded Future will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Recorded Future, including those sent to our employees or through our website, will become the property of Recorded Future. Recorded Future will not be liable for any fees related to unsolicited resumes.
Agencies must have a valid written agreement in place with Recorded Future’s recruitment team and must receive written authorization before submitting resumes. Submissions made without such agreements and authorization will not be accepted and no fees will be paid.
