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Never Ordinary. We’re bet365, one of the world’s leading online gaming companies. Since our founding in the UK in 2000, we have rapidly grown into a global operation, delivering an unrivalled online experience to more than 90 million customers in 21 languages and more than 150 countries.
We are looking for an innovative and talented leader for our new Associate Vice President for VIP experience to help drive expansion in the US market.
Who we are looking for
A leader in the sportsbook customer space who has a passion for providing VIP players with exceptional service and utilizing best practices in retention and recruitment for a leader committed to a safer gambling environment.
You will be responsible for expanding and retaining player numbers by developing and executing a strategy that increases our VIP portfolio’s numbers, value and longevity.
With responsibility for growth, retention, customer service, workflow and regulatory compliance, your initial focus will be on our US business while also maintaining our existing global customer base. Leading an existing team, you will be expected to resource and restructure, where appropriate, to ensure that new strategies are fully executed.
This exciting opportunity links operational responsibility for a key customer group with Customer Support, commercial ownership and a close partnership with Marketing.
Preferred skills and experience
• Proven experience in a similar role in the iGaming industry.
• Excellent English communication skills, both written and verbal. Other languages preferred.
• Strong leader and collaborator with excellent negotiation skills.
• Highly analytical and data driven mindset.
• Experience hiring, developing, and leading culturally diverse people and teams.
• Experience in building and managing relationships with sports and casino clients.
• Acumen about the industry and risks involved.
• Cost visibility and budget monitoring.
Main Responsibilities
• Developing a VIP program that combines recruitment initiatives customer service, retention and promotional management.
• Leading the VIP function while focusing on the development and growth of the customer segment.
• Ensuring Responsible Gambling controls are understood, implemented, audited, and part of department culture.
• Leading and motivating the VIP Team to cultivate lasting relationships with VIP customers across Sports and Gaming.
• Managing, developing, planning, defining and executing internal VIP promotional strategies.
• Developing targeted campaigns in the market to attract and retain valuable customers.
• Revising and formulating the department’s policies and procedures, ensuring implementation.
• Collaborating with the product teams and senior management to ensure VIP demands are properly reflected in roadmaps.
• Providing regular feedback to the VIP team to ensure that the focus is placed on relevant KPIs, department targets, and overall company expectations.
• Tracking and reporting to senior management the performance of the VIP Program against agreed targets.
The salary range for this position is $150,000-$200,000 annually.
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