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Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Performance Marketing: Associate Media Manager
Primary purpose: The Associate Media Manager will be a subject matter expert on digital media best practices across a diversified channel mix. This role is responsible for planning, building, optimizing & reporting on campaigns for supported brands & paid media channels. The ideal candidate will have experience managing and optimizing digital marketing campaigns across multiple clients, with a focus on driving performance and ROI to meet the brand goals.
Key responsibilities:
• Responsible for executing, optimizing and managing performance-based campaigns across multiple paid media channels.
• Analyze campaign performance metrics, generate reports, and provide insights to inform actionable data-driven decisions and continuous optimization.
• Provide channel strategy input & recommendations that meet brand objectives & achieve media KPIs.
• Conduct in-depth keyword research, ad copy testing, and audience targeting to enhance campaign performance across all platforms.
• Meet with channel vendors to ensure we are up to date on platform best practices, new features & tests, and monitoring performance relative to our industry.
• Stay abreast industry best practices, trends, algorithm updates and emerging technologies to proactively apply new knowledge.
• Collaborate with cross-functional teams including digital marketing, analytics, creative, and sales to align paid media efforts with overall marketing objectives.
• Partner with our agencies and internal brand teams to translate creative strategies and vision into effective media plans.
• Prepare and deliver regular performance reports; highlighting trends and recommended optimizations across paid media channels.
• Set measurable goals that demonstrate expectations and ongoing improvement.
Qualifications & Requirements:
• Minimum of 3-5 years in advertising, media management, and/or media buying; experience in paid search, with hands-on executional experience in planning and running large-scale campaigns across Google, Bing and Meta (agency experience preferred).
• Up to date on paid media best practices.
• Experience designing, setting up and analyzing results for A/B tests.
• Strong analytical skills with ability to interpret data and draw actionable insights.
• Strong verbal and written communication.
• Detailed oriented, organized and ability to multi-task.
• Creative thinking and problem-solving abilities.
• Google Ads and Microsoft Ads certifications are preferred but not required.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying.
Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.
For more information about EEO laws, – click here
Brunswick and Workday Privacy Policies
Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.
All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers. If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com.
#Brunswick Corporation
