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Company Description
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
The Associate Marketing Director leads strategic planning and development of key marketing pillars such as: brand story, positioning, segmentation, creative, and messaging with a key focus on the Health Care Provider (HCP). They will spearhead all marketing initiatives from strategic development to full tactical roll-out including appropriate approval processes. The Associate Director works closely with multiple commercial operation departments to ensure success in product launch, support, and sales execution. Internally, the AD will foster positive working relationships with the field team, medical affairs, market research, sales training, patient services, competitive intelligence, and other cross franchise teams. They will have the opportunity to lead and coach marketing managers. Externally, the AD works with various agencies, consultants, and physicians to successfully drive the business. This is an excellent opportunity for an experienced marketer seeking to build a high performing team committed to making a difference for patients in ultra rare hematology space.
Key Responsibilities Include:
• Develop strategy and tactics that align to the strategic brand plan primarily for HCP marketing and nonpersonal promotional activities for upcoming product launch.
• Plan, implement, and evaluate promotional programs and marketing activities to achieve product sales objectives.
• Monitor and analyze all sources of company and industry sales and marketing data.
• Continually evaluate the effectiveness of marketing plans and recommend changes in strategy or tactics as appropriate.
• Lead, inspire, and develop Marketing Managers to become high-performance brand team.
• Establish and maintain relationships with key opinion leaders where appropriate.
• Proactively support the field team through ongoing communications of product plans, as well as thorough development and implementation of effective selling materials.
• Conduct routine field travel with the field team, participate in market research and patient immersions to better understand market drivers and dynamics of our consumers and health care providers.
• Manage internal/external networks, consultants, and agency partners.
• Perform budget tracking.
Qualifications
• 5-7+ years of experience in the pharmaceutical industry with a focus on marketing involving project/agency management.
• Demonstrated understanding of principles of market research to draw valid conclusions.
• Knowledge of marketing concepts within strategic planning process.
• Leadership skills and focus on developing marketing managers
• Strong analytics with excellent overall business acumen including budget planning and management.
• Concept of budget development and management for marketing programs and tactics.
• Strong collaboration and team orientation, with experience accomplishing results through influencing others.
• Demonstrated ability to operate quickly and influence in a fast-paced, matrixed, and demanding environment.
• Willingness to be dynamic, wear different hats, and adapt to changes when warranted
• Ability to foster strong relationships with senior management and external partners
• Bachelor’s Degree
Preferred:
• Brand marketing/launch experience in pharmaceutical marketing or sales
• Account focused sales experience in pharmaceutical/biotechnology
• Ultra rare disease experience
• Oncology/hematology experience
• Experience building diverse teams
• Digital and omni-channel marketing experience
• Operating in a budget constrained environment and making tough calls on trade-offs
• Intellectual curiosity and desire to build new organizational capabilities
• MBA or Graduate Degree
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our short-term incentive programs.
• This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company’s sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status. US & Puerto Rico only – to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
