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Your Impact
The Assistant Marketing Manager of Sports Experience & Event Planning will be responsible for curating and executing exceptional experiences for guests, customers, and partners. This position will serve as a brand ambassador, representing the company at events and engaging with guests and stakeholders and uphold high standards of professionalism, customer service, and attention to detail in all interactions. This Assistant marketing manager will oversee all aspects of experiential initiatives to ensure memorable interactions that reflect on the Lowe’s brand values and leave a lasting impression.
What you will do
• Design and implement innovative experiential programs and events that align with the company’s brand identity and objectives.
• Manage all aspects of guests experiences accommodations, catering, transportation, and entertainment.
• Develop strong relationships with vendors, partners, and venues and secure resources for events.
• Collaborate with marketing and sales teams to integrate experiential initiatives into broader marketing campaigns and strategies.
• Work cross -function with internal partners; such as, social, PR, CR, Pro Teams, Store Operations on all aspect of event coordination.
• Monitor event budgets and expenses to ensure cost-effectiveness and efficiency.
• Evaluate the success of events through metrics, feedback, and post-event analysis, making recommendations for improvement.
• Liaise with event organizers, sponsors, and VIP guests to facilitate seamless experiences and hospitality arrangements.
• Maintain confidentiality and discretion when handling sensitive information related to executive hosting and guest arrangements.
• This position would work with third party sports agency on event execution
Required Qualifications:
• Bachelor’s Degree Hospitality Management, Marketing, Business Administration or related field
• 2+ years of experience in event planning, hospitality management, or experiential marketing
Preferred Qualifications:
• Prior experience managing hospitality and logistics for high-profile events, preferably in the sports or entertainment industry.
• Strong organizational and project management skills, with the ability to multi-task and prioritize in a fast-paced environment
• Knowledge of legal and safety regulations related to events and hospitality
• Excellent communication and interpersonal skills, with the ability to build relationships and collaborate across teams.
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
