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Job Description:
Job Title: Ads Monetization Manager – Activision Blizzard Media
Reports to: Senior Director, Ads Monetization
Location: New York, NY; London, UK
The Quest:
At Activision Blizzard Media, we’re at the forefront of gaming and advertising technology. We’re seeking an experienced mobile gaming Ads Monetization Manager to expand and guide ads monetization strategy and our products within the group games, spanning King and Activision Blizzard titles. This is a role that requires strong negotiation and influencing skills to align on business-critical decisions, consultative selling and personal leadership. You are a gamer at heart and understand the gaming studio’s language with strong analytics and business approach to balance the game economy and long-term goals of the game and org. It comes naturally to you to develop cross-functional relationships and collaborate in big team projects, and you are ready to drive significant impact across multiple orgs and businesses.
Your mission? Play a central role in shaping products for ad monetization of games and growing some of the most recognized and beloved titles in the world.
Your Role in the Adventure:
• Be recognized as the gaming growth expert to guide studios in all aspects of ads monetization and the Activision Blizzard Media Product suite.
• Be a trusted partner, working across several studios and product teams to co-create customized ads strategy and set shared growth objectives. Ensuring rapid adoption and scaling of the products.
• Go-to-market: you will identify, lead, and implement sophisticated initiatives that drive both short and long-term objectives, excel in quarterly forecast management, meet ambitious goals, and drive significant impact for your partners and org.
• Engages X-team/org and XFN partners in these initiatives, enhancing value and efficiencies for the company.
• Drive player engagement with advertising, especially via rewarded and native in-game ads. Advocate for the role of a robust value exchange to develop and maintain player trust and value.
• Anticipate our studio partners’ needs, identify problems and new growth opportunities, recommend complete media solutions that align with their objectives, and grow player lifetime value and revenue of our games.
• Actively participate in our cross-functional product leadership teams and advocate for the voice of studios to help us develop product strategies & roadmaps to meet their needs
• Use a consultative selling approach to upsell/cross-sell new ad formats & placement opportunities to senior/executive studio leads, and be accountable for growing our supply footprint through new & existing titles
• Be extraordinarily data-driven, with the ability to use your deeply analytical mind to find opportunities, guide decision-making, and gather relevant information to support your arguments
• Work with your technical counterparts and the product development team to shorten the time required to get products live and increase tangible business value for studios
• Ensure we have a single overview across ABM’s programme for a specific game-team partner and use appropriate tools and artifacts to provide visibility on the status of alignment, adoption, and product usage
• With a players-first mentality, you will partner with studios and ABM to deliver delightful player experiences and improve lifetime value (LTV)
The extension pass:
Your play journey will take you to the realms of cross-platform monetization, where your mobile expertise will play a key role in identifying, advocating for, and building the strategy for ads-based monetization capabilities.
Role Requirements:
• Minimum of 5 years of experience leading ads monetization for free-to-play mobile games
• Excellent communication and social skills, with the ability to translate and present complex technical concepts for a broad range of audiences
• Possess deep analytical skills & have the ability to demonstrate data-driven thinking and data-driven solutions.
• Experience in a fast-paced environment leading multiple projects with competing priorities
• Skilled in consultative selling, business development, & account management
• Ability to quickly become an expert in ABM’s products and to educate, advise, and train game teams in how to best leverage these to drive business impact.
• Ability to take ownership, create structure in ambiguous situations, design efficient processes, problem-solve and prioritize ruthlessly
• The ideal candidate will be people-oriented and willing to really commit to ensuring stakeholders and game studio partners are successful in scaling ad monetization
Rewards
We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ – we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:
• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.
Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.
In the U.S., the standard base pay range for this role is $111,780.00 – $206,882.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.
About King
At King, we’re Making the World Playful. Heard of Candy Crush? We’re the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, Los Angeles, and Malta, we have a 20-year history of delivering some of the world’s most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren’t just crushing it with candies, we’re also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was recently acquired by Microsoft.
A Great Saga Needs All Sorts of Heroes
King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.
Making the World Playful
Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?
Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.
So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.
Applications need to be in English.
Discover King at careers.king.com
