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POSITION SUMMARY:
UTHealth Houston is looking for a Director of Marketing and Communications. You will be responsible for developing, implementing, and overseeing a marketing and communications strategy for the UTHealth Houston Heart and Vascular program at the McGovern Medical School. On a day-to-day basis, this person works directly with the Heart and Vascular program leaders and faculty members and creates and manages a broad range of high-quality communications for internal and external stakeholders through writing and editing, multimedia content development and management, and creative direction. You are overseeing a major marketing plan that promotes several distinct programs and the services of the physicians working for them. This is a role that will grow, and we are looking for someone excited to grow with it.
We are open to marketing professionals of varying backgrounds. While it could be helpful to have healthcare experience, what this role truly needs is someone who can manage relationships and projects in tandem. You will oversee projects that incorporate the Internet, print and outdoor ads, and printed collateral. This includes everything from a physician’s biography found on the web and in brochures to a billboard campaign. You will need to juggle many clients and many projects and learn how to prioritize all of them simultaneously. If you have been an advertising agency account executive, you will be familiar with how this multitasking works. Communication and writing skills need to be advanced and are one of your strengths. You should be comfortable presenting to high-ranking leaders in an organization and handle stressful situations with grace and tact.
This is a director-level role in our organization, but would initially have no direct reports. You will need to be able to work a hybrid schedule with more frequent time in the office as you learn your role and ramp up. It is eligible for all UTHealth Houston benefits and is classified as exempt.
POSITION KEY ACCOUNTABILITIES:
1. Develops, implements, and oversees all strategic marketing functions, including marketing campaigns for specific programs and initiatives. Works with UTHealth Houston Marketing and Communications to ensure efforts are aligned with the university’s overall marketing strategy and with faculty and staff to ensure efforts support academic and patient care goals.
2. Manages the brand and reputation for the Heart and Vascular programs, including Adult and Pediatric Cardiology, Heart and Vascular Surgery, and Advanced Heart Failure. Works with high-level university executives and physician leaders to assess goals and needs and develops and implements a strategic marketing plan that highlights excellence.
3. Responsible for overall project management, project budgets, timelines, and the evaluation of project work.
4. Participates in the development of the marketing budget and maintains expenditures within the established budget.
5. Works collaboratively to support the Office of Public Affairs Media Relations team to maximize media opportunities that will enhance the program’s image.
6. Works collaboratively with the UT Physicians marketing team to ensure alignment with clinical marketing strategies and activities.
7. Updates and maintains the departments’ websites, adhering to university brand standards. Establishes and maintains a social media presence as needed.
8. Develops and implements internal publications and announcements, utilizing both print and electronic tactics.
9. Has conversations with faculty, staff, and other appropriate sources, such as donors, patients, and executive leadership—sometimes concerning sensitive information.
10. Writes web content and articles for publication when needed.
11. Serves as editor and/or content manager of various communication vehicles: print brochures, internal communications, web publications, and/or social media channels.
12. May coordinate internal communications campaigns.
13. May coordinate and/or collaborate on paid advertising campaigns (digital and/or traditional).
14. May interact with corporate or community representatives as a representative of UTHealth Houston.
15. Manages Human Resources activities for direct reports in regard to: recruiting and selection, hiring and termination, training, development, mentoring, counseling, performance evaluations, and salary planning.
16. Responsible for the design, execution, and effectiveness of a system of internal controls that provides reasonable assurance that operations are effective and efficient, assets are safeguarded, and financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.
17. Performs other duties as assigned.
CERTIFICATIONS/SKILLS:
• Superior verbal and written communication skills.
• Proven feature writing and news writing skills.
• Strong knowledge of AP Style.
• Proficient in Microsoft Office Suite and Outlook.
• Functionary understanding of digital marketing, including SEM and social media strategies.
• Knowledge of content management systems preferred.
MINIMUM EDUCATION:
At least a bachelor’s degree in communication, marketing, or related field.
MINIMUM EXPERIENCE:
At least seven (7) years of experience in marketing, public relations, communications, or a related area. Experience in a healthcare setting and as a marketing director or supervisor is preferred.
Physical Requirements:
Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount of force constantly to move objects.
Security Sensitive:
This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215
Residency Requirement:
Employees must permanently reside and work in the State of Texas.
