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Additional Information About the Role
BJC HealthCare is seeking an experienced intranet strategist and administrator to manage operations for our digital workplace front door, as we innovate a fresh approach to enterprise communications amid transformational change. The role will be primarily responsible for building and optimizing the intranet experience for 44,000 employees as they navigate tools, resources, and news within a common digital space. The ideal candidate will understand how to leverage software to organize communications content at an enterprise level and can use data to evaluate user behavior to inform design.
Overview
BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.
BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.
BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.
Preferred Qualifications
Role Purpose
Leads the development and implementation of internal and external digital communications and marketing channels for the hospital, system or service organization as assigned by supervisor or Digital Communication and Marketing Manager. Possesses expert technical proficiency in current digital communications and marketing platforms.
Responsibilities
• Responsible for updating system web sites; researching web technology trends; collaborating with clients on new web presence; initiating client web sites; collaborating clients , vendors, management and across departments in successful project completion.
• Monitor, analyze and report and manage paid search, website traffic, email, social media metrics.
• Updates clients, vendors, supervisor, and/or manager on status of all projects via departmental project management tool.
• Provides leadership and guidance regarding trends in digital and social media applications to advance BJC communications and marketing strategies and execute digital marketing strategies when necessary.
• Expert understanding of digital marketing tactics including but not limited to digital/display marketing, PPC, email strategy, CMS management, SEO/SEM, HTML, and social media.
Minimum Requirements
Education
• Bachelor’s Degree
Experience
• 5-10 years
Supervisor Experience
• No Experience
Preferred Requirements
Experience
• 10+ years
Benefits and Legal Statement
BJC Total Rewards
At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.
• Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
• Disability insurance* paid for by BJC
• Pension Plan*/403(b) Plan funded by BJC
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance
To learn more, go to www.bjctotalrewards.com/Benefits
• Not all benefits apply to all jobs
The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer
