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Overview
AARP is the nation’s largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation’s largest circulation publications: AARP The Magazine and AARP Bulletin.
AARP’s Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.
The Digital Communications Analyst works within a team atmosphere to strategize and create a digital communications plan for various outreach and advocacy campaigns with the objective of enhancing awareness and influencing change. Fluency with a variety of social media platforms, video production and editing, website updating, and graphics is essential. Works to be a creative partner, assessing new opportunities and platforms to reach additional audiences. Ensures content aligns with the enterprise brand strategy and brand architecture. Collects and analyzes data to measure communication campaign effectiveness for return-on-investment.
Responsibilities
• Drafts and distributes internal and external communications content across multiple channels including print, digital and social media. Ensures that all communications and marketing materials are in line with the organization’s branding guidelines. Provides internal and/or external feedback channels across a variety of communications vehicles.
• Analyzes and interprets a broad array of communications data, produces reports, and leverages the data to inform strategic decision making.
• Participates in the planning and implementation of projects to support communications initiatives across business units. Monitors and measures the effectiveness of communications strategies and tactics and makes adjustments as needed.
• Collaborates with colleagues across the enterprise to develop and implement communications strategies and tactics in support of business unit goals. Provides support for management and the communications team, as needed.
• Supports the training and development of volunteers in accordance with organizational goals and designs opportunities to leverage communications channels to maximize volunteer engagement.
Qualifications
• Associates degree; or an equivalent combination of training and experience related to the position.
• 3+ years of experience in communications, design, and digital platforms.
• Background in digital media planning, mobilization, and new media adoption.
• Demonstrated use of data to make informed decisions on improved media strategy and targeting.
• Demonstrated understanding of evolving integration of AI tools in a media landscape.
• Excellent written and verbal skills, along with.video and audio production experience.
• Interest in mission-driven work is a plus.
Preferred:
• Bachelor’s degree.
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
• Regular and reliable job attendance
• Effective verbal and written communication skills
• Exhibit respect and understanding of others to maintain professional relationships
• Independent judgement in evaluation options to make sound decisions
• In office/open office environment with the ability to work effectively surrounded by moderate noise
• Ability to occasionally lift up to 25 pounds
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
