Log In
Sign Up
Affiliate and Performance PR Manager
About Us:
HCM is a leading PR agency specializing in female-focused brands and leaders. As we continue to grow rapidly, we’re seeking a dynamic Affiliate Manager to join our team. This is a full-time, remote position, with a preference for candidates based in Los Angeles or New York. We offer comprehensive health benefits, a vibrant company culture, and the opportunity to work with a portfolio of game-changing clients.
Role Overview:
We are looking for an experienced and results-driven Affiliate Manager to join our team. In this role, you will be responsible for driving brand visibility and growth through strategic affiliate partnerships and performance-driven public relations initiatives. You will work closely with partners to create impactful campaigns that enhance brand reputation and deliver measurable results. Our ideal candidate has a deep understanding of the affiliate landscape, including loyalty programs and top-tier publisher relationships, and possesses expertise in working with brands or clients in the lifestyle, wellness. women’s health, and/or parenting space. You will be instrumental in blending traditional PR techniques with cutting-edge affiliate strategies to amplify our clients’ reach and impact.
Responsibilities:
• Product Placements In Digital Media: Support product placements in various listicles, stand alone reviews, and more in tandem with the organic team.
• Manage and Develop Affiliate Partners: Oversee, nurture, and grow affiliate partnerships for a portfolio of clients, ensuring alignment with business goals.
• Strategy Development: Contribute to strategy development by testing commission structures, analyzing dynamic attribution, and conducting cross-channel analysis to optimize performance.
• Network Management: Handle day-to-day tasks within the affiliate network, ensuring seamless operations and communication.
• Publisher Outreach: Conduct ongoing outreach to publishers to identify and capitalize on timely opportunities for clients. MUST HAVE: existing network and relationships with publishers already.
• Cross-Department Collaboration: Liaise with the PR team to share actionable insights and data that can inform broader marketing strategies.
• Trend Monitoring: Stay informed about emerging trends and technologies in the affiliate marketing landscape to maintain a competitive edge.
• Reporting and Analysis: Assist in pulling weekly, monthly, and quarterly reports to assess performance, partner activity, and identify areas for growth and optimization. Present findings to clients.
Qualifications:
• Educational Background: Bachelor’s Degree or equivalent work experience.
• Experience: 3-4 years of experience in affiliate marketing, preferably with DTC brands or agencies serving DTC clients. Big plus if you’ve worked at a performance PR agency.
• Industry Knowledge: Strong understanding of the affiliate marketing landscape and familiarity with tools like ShareASale, Impact, and CJ.
• Communication Skills: Excellent verbal and written communication skills, capable of building strong relationships with partners and clients.
• Organizational Skills: Well-organized with excellent time management skills, able to manage multiple projects simultaneously.
• Adaptability: Willingness to learn and adapt in a fast-paced environment, with the ability to think creatively and solve problems efficiently.
• Teamwork: Ability to work effectively both as part of a team and independently.
