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Media Relations
The Public Relations role monitors the development of organizational communications for the general public, customers, employees, government agencies, and communities. While managing large projects with limited supervision, this job works with various business units to plan marketing initiatives, and develop strategies and marketing plans. This job is also responsible for creating and distributing original content to external media resources.
Key Responsibilities and Duties
• Reviews the writing, editing and publishing of organizational publications of the company’s publications.
• Reviews strategies for organizational initiatives, ensuring consistency of messages across all divisions and levels across the enterprise.
• Develops communications programs that effectively describe and promote the organization and its services.
• Monitors external media relations and creates rapport to present a positive image of the organization to external sources.
• Reviews external communications to ensure the accuracy of the information.
• Coaches and delegates work to lower level communications professionals to ensure high-quality and timely completion of projects.
Educational Requirements
• University (Degree) Preferred
Work Experience
• 5+ Years Required; 7+ Years Preferred
Physical Requirements
• Physical Requirements: Sedentary Work
Career Level
8IC
Required:
• 5 + years of public and media relations management experience
• Financial Services experience
Preferred:
• University Degree
• 7+ years of public and media relations management experience
• Wealth management experience
• Hands on experience working closely with national, local trade reporters and editors in print, broadcast and digital media
• Developing and executing PR programs
Overview:
• The Director of WM PR is responsible for designing and executing external communications programs to advance awareness of TIAA’s Wealth Management business and ancillary consumer-facing offerings including 529 plans, IRAs, financial and estate planning. The scope of these programs includes media relations, external executive visibility and presence, and social media.
Responsibilities & Duties:
• Create and execute strategic external communication programs to support key business priorities and goals set by senior TIAA leaders and marketing partners including lifetime income, financial wellness and the firm’s consumer products and services.
• Drive PR programs into the market through all applicable communications channels, especially targeted media outlets, with particular focus on leveraging the firm’s relevant subject matter experts to boost awareness of the TIAA Wealth Management and its client offerings by securing earned coverage in key print, broadcast, and digital media.
• Support external visibility program of TIAA Wealth Management CIO including on-going calendar of broadcast opportunities.
• Create content, including bylines, key messages, Q&A, and press releases that position the firm’s Wealth Management and B2C businesses with key external stakeholders.
• Serve as a trusted communications advisor to a wide range of internal Wealth Management and related TIAA stakeholders.
• Conduct ongoing media training and message development for TIAA spokespeople in support of an expanding bench of spokespeople.
• Work with colleagues to amplify earned media through all available internal and external platforms, including social media and the firm’s internal communications platforms.
• Provide sound stewardship of available resources, including agency support.
Related Skills
Adaptability, Collaboration, Community Outreach, Content Development, Creative Thinking, Executive Presence, Media Relations, Press Releases, Public Relations, Relationship Management
Anticipated Posting End Date:
2024-08-08
Base Pay Range: $96,100/yr. – $160,100/yr.
Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).
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Company Overview
TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.
Benefits and Total Rewards
The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.
Equal Opportunity
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Read more about the Equal Opportunity Law here.
Accessibility Support
TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.
If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:
Phone: (800) 842-2755
Email: accessibility.support@tiaa.org
Privacy Notices
For Applicants of TIAA, Nuveen and Affiliates residing in US (other than California), click here.
For Applicants of TIAA, Nuveen and Affiliates residing in California, please click here.
For Applicants of Nuveen residing in Europe and APAC, please click here.
