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The Product Marketing Director is responsible for the global strategic marketing activities related to their assigned probe card products, works with the account teams for assigned accounts and provides marketing leadership to the product groups. This position regularly interacts with senior management and executives, and provides the overall product positioning, product strategy and direction, and communications objectives for the assigned products. The person will understand our customers’ test challenges and will work closely with customers to define solutions to these challenges using products and technology. The person also sets market requirements, manages product roadmaps, project priorities and trade-offs as necessary, and resources allocation for those assigned products. The person also works with the account teams for their assigned customers to maximize profit and market share. This includes updating competitive situations and threats, communicating customer’s requirements and providing input to the account strategy.
Essential Duties And Responsibilities
Create and publish Market Requirements Documents that clearly defines customer’s needs and features/specs that differentiate products;
Function as part of a cohesive team to include Product Marketing Managers and Engineering Managers in the product group to ensure that the assigned products give a competitive advantage;
Develop business cases to support market and business development;
Articulate customer use cases to support product solutions definition and development;
Define Value Propositions to support the competitive positioning of the products and solutions in the market;
Define value pricing propositions that support high margin contribution for the Company’s products in the market;
Develop target and key account positioning strategies in support of sales activities;
Develop and articulate fact-based and current competitive intelligence that includes product and financial positioning vis-a-vis critical extant and emergent competition;
Lead the New Product Introduction (NPI) process to ensure that new products are developed per the PLC process. NPI includes beta testing, sales training, creating sales and product collateral, and insuring the go-to-market success of new product launches;
Articulate SMART objectives to insure product and organizational success;
Participate in strategic planning activities to include articulation of organic and inorganic growth opportunities;
Train the sales/account teams regularly such that the knowledge of the market and products & solutions are transferred to the teams as part of NPI;
Cross-functional engagement with sales, applications engineering, NPI engineering, R&D, manufacturing, finance and corporate communications as part of NPI.
Interface with customer to define device testing requirements that drives product roadmaps for long-term revenue growth.
Use negotiation skills to close gaps between customer requirements and factory capabilities
Prepare and deliver technical presentations explaining products or services to customers and prospective customers.
Requirements
Bachelor’s degree in Electrical Engineering Mechanical Engineering, Physics, or other technical degree, Master’s degree preferred.
8+ years experience in applications, marketing, product development, or general management that involved leading and mentoring others.
8+ years experience in a customer or supplier facing role in the semi-conductor industry. Must have solid knowledge of the semiconductor manufacturing and test process.
Knowledge of the semiconductor RF market is strongly preferred.
Excellent verbal and written communication skills in English.
Strong business acumen and demonstrated ability to drive revenue growth through technical engagements.
Strong presentation and communication skills, including both small group and large audiences.
Need to be comfortable speaking to a group and engaging in problem solving dialogue with occasionally distressed customers or partners.
Demonstrated success in team environments where outcomes are influence-based.
Cross-disciplinary technical breadth and depth necessary to explain and negotiate details of product functionality and performance with customers. Familiarity with general wafer sort testing for both memory and logic IC. Knowledge of ATE systems is desired.
Must have the ability to travel for business as much as 50% of the time both domestically and internationally to customer sites, subsidiary offices, and appropriate sales or marketing events.
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