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Job Location: Chicago
Chicago HQ (hybrid)
Want to make an impact?
The Sr. Manager, International Marketing for Jelly Belly will have the opportunity to substantially influence Ferrara’s growth trajectory and elevation as a global leader.
Reporting to the Head of International Marketing, the Sr. Manager, International Marketing will be charged with liaising with Global and Local teams to develop best-in-class marketing plans and processes.
The role is based in Chicago, Illinois and will require 25-30% travel.
Ways you will make a difference
• Leads Jelly Belly portfolio development and management in-line with 5-year strategic plans across six primary and 12 secondary markets, including motivating cross-functional teams to deliver launches on time
• Integrate Jelly Belly processes, people, strategies, and objectives to leverage strengths from both companies, creating a unified approach to growing sugar candy globally
• In partnership with cross-functional partners, drive-end-to-end optimization of value chain to optimize P&L and drive a profitable portfolio
• Translate brand growth objectives into an annual plan to drive the right objectives globally
• In partnership with local markets and relevant cross functional teams, build & deliver the annual marketing plans inclusive of a prioritized mix of marketing activities & investment levels supporting brand launches and continued growth
• Lead international agency relationships and ecosystem, leveraging the scale of Ferrara to disrupt the confection category globally
• Drive projects forward with a culture of collaboration, with multiple stakeholders including local markets and counterparts in manufacturing, operations, finance, R&D, commercialization and supply
• Liaise with brand counterparts to drive global brand platforms, executing global brands with consistency and excellence
• In partnership with Insights team, lead consumer research across current and emerging markets
• Support the on-going management, continued evolution, and application of the international growth strategy, providing respective inputs into key senior level decision forums
• Preparation for relevant senior leadership share outs
• Lead a team of three marketers
Skills that will make you successful
• Strong leadership: ability to inspire, motivate, and guide resources to a common goal and vision
• Exceptional interpersonal skills: empathy, integrity, enthusiasm, collaborative, driving consensus
• Strong written and oral communication skills. Strong listening skills and ability to work with senior leaders – inside and outside of the organization – to understand their goals and objectives
• Strategic thinking: able to “see around corners”, synthesize insights from disparate data sources, and form convicted, high-accountability recommendations
• Desire to be a supportive and proactive business partner across the organization
Experiences that will support your success
• Bachelors degree, MBA preferred
• 10+ years experience in brand marketing or applicable consulting roles
• 5+ years of people management experience
• CPG industry expertise required with a preference in FMCG
• Experience working on international, multicultural projects
• Bilingual a plus
